Your competitors are constantly trying to improve their website in order to attract more visitors and make more sales, so there’s no better way to learn about the best ways to boost your website’s traffic than to use them as examples. In this article, you’ll learn exactly how you can copy your competitors’ successful strategies and apply them on your own site.
Understand why you want to use your competitors’ site
When people search for a term on Google, they often look at several websites before making a decision. Sometimes, they even go back and forth between sites. If you’re trying to compete in your industry, it’s crucial that you have a great web presence—both on-site and off-. One of the best ways to do that is by learning what your competitors are doing right, or wrong. And one of easiest ways to do that is by checking out their website.
Study the links your competitor’s website shares
There’s a handy Google Chrome plugin that can help you do just that. Head over to your competitor’s website and install it by clicking Add To Chrome. Then, once installed, you can type in a competitor’s website into Google and see all of their shared links: as well as all of their backlinks. It will even show what keywords those pages rank for!
Learn what keywords are used on their blog posts
One of your competitors’ posts was ranking on page 1 of Google for a particular keyword. You know you can offer even more valuable content around that keyword, but it won’t be very helpful if nobody ever reads it. So what do you do? Watch what keywords your competitor is using and write posts using similar keywords. That way, you can use their ranking as social proof for your own content and boost your chances of being found by searchers who may be looking for information on that topic too.
Learn how they design their web pages
If you have a competitor’s website you can use Google’s cache feature to view their web pages. This can be really useful when learning how they use keywords in their meta tags, or which keywords they rank for. You could even look at their social media profiles and see what people are saying about them, and if there is anything that you can improve on from a customer service point of view. Sometimes it isn’t about beating your competitors on your own, but just doing enough better than them that customers start coming to you instead. If your product is more helpful/valuable then customers will naturally come to you first anyway.
Analyze the links pointing back to your competitor’s site
Search for your competitor’s website (or your target keyword phrase) in Google and click on one of their results. If you don’t have a website or if that URL is taken, look for them on a directory such as DMOZ. You can often find a contact link at the bottom of those pages, so you can use those links instead. (Also make sure you’re looking at search engine cached pages; sometimes webmasters take these offline.) Check out who’s linking to them: Next, open up each link from step 2 and see which pages are linked from there. It should be relatively easy to determine whether they’re linking to your competitor or someone else.
Take notes of any optimization mistakes they might be making
On your favorite competitor’s website, look out for any on-page mistakes they may be making that would negatively affect their search rankings. Some of these include things like duplicate content, thin content and badly coded meta data (specifically schema markup). There are tools that you can use to make sure that your own site is as optimized as possible. One such tool is called Monitor Backlinks, which allows you to track your competitors backlinks. You can set up a link alert for their domains and whenever a new backlink is added, you will receive an email letting you know about it. This will give you an opportunity to go through each link and try and figure out what it is doing for them in terms of traffic and rankings.
Write a blog post about what you learned
The fastest way to learn what your competitors are doing right is by checking out their website. This can be especially helpful if you’re in a newer market and don’t have any history or data yet. Finding out how other companies are advertising online will help you identify trends, as well as specific marketing tactics you can use for your own strategy.